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Job Titles Of Attendees Will Include:
Aquaculture and Fisheries Experts
- Buyers - Fresh/Frozen Meat & Seafood
- Category Managers, Seafood
- Fish/Fresh Fish Buyers
- Project Managers, Seafood Perishable Procurement Quality Assurance Specialists
plus Directors, SVP's and VP's of
- Seafood Sustainability
- Conservation
- Corporate Strategy & Sustainability
- Corporate Affairs
- Corporate Purchasing
- CSR
- Environmental Sustainability
- Environmental, Health and Safety
- Marketing
- Purchasing
- Supply Chain
- Seafood Merchandising
- Sustainability and Aquaculture
- Marine Conservation
- Environment
- Health, Safety and Environment
- Perishables
- Technical
- Strategic Sourcing
- Refrigeration
- Seafood Sustainability
- Worldwide Quality Assurance
From The Global Seafood Industry (fishers, processors, brokers, wholesalers/ distributors, manufacturers, retail/ restaurateurs/ food service) plus
- National Government Bodies
- NGOs
- Research institutes
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2 Day Conference: 20 - 21 October 2009.
Monday October 19, 7.00 - 9.00 pm: All speakers and delegates are invited to attend a pre-registration drinks reception where you can pick up your badge and delegate pack.
DAY 1: Tuesday October 20, 2009
DEFINING, PRIORITIZING AND HARMONIZING STANDARDS FOR SEAFOOD SUSTAINABILITY –
HOW FAR ARE WE FROM GAINING A GLOBAL INDUSTRY CONSENSUS? |
Registration desk opens at 0630 for delegates who did not attend the pre-registration drinks and networking reception
PRE-CONFERENCE BREAKFAST BRIEFING
07.00 – 08.00
Interpreting the Latest Scientific Information on Endangered and Threatened Marine and Anadromous Fish Species
The purpose of the one-hour breakfast briefing is to provide an overview of the types of life-history attributes/characteristics of different fish species that make them more prone to become endangered in the coming 5 – 20 years. Using Pacific salmon and trout as examples, characteristics in the life history of these species will be considered in the context of changing conditions – both environmental and anthropogenic – that result in making some species or populations more prone to endangerment and others more likely to rebound from reduced numbers.
Thomas H. Williams, Ph.D.
Fisheries Ecology Division
Southwest Fisheries Science Center, NOAA |
| 07.45-08.15 |
Coffee and Registration |
Registration for those delegates who did not attend the pre-registration drinks and networking reception, or the early morning breakfast briefing.
| 08.15 |
Chair’s Opening Remarks: Setting The Conference Objectives |
The chair will set the scene by outlining the measurable goals of the event:
- What are the current challenges still facing the industry in respect of defining sustainability for both wild catch and aquaculture?
- Benchmarking different standards and how can the industry collaborate on the harmonization of certification and traceability solutions?
Chuck Anderson
Former Vice President, Seafood Procurement
AHOLD
MULTI-STAKEHOLDER PANEL
| 08.40 |
Defining Common Goals For A Consistent Approach To Seafood Sustainability: What Are The Essential, Basic Requirements? |
Many stakeholders in the seafood value chain have expressed a desire for the industry to build a common process to help improve the sustainability of oceans and fisheries, and ensure the industry is moving in the right direction to ensuring a long-term sustainable supply. The opening panel will bring together a range of perspectives on definitions of seafood sustainability that cover sustainable catch methods, farming practices, sourcing strategies and supply chain management.
- Benchmarking different standards on seafood sustainability
- Moving to a consensus on which species and regions are sustainable and which are not
- Which elements of the supply chain need to be included and characterizing their boundaries?
- Gaining clarity on what seafood sustainability actually means for different stakeholders
- Defining common goals, identifying the areas of compromise and clarifying the trade-offs
Alan Risenhoover, Director, Office of Sustainable Fisheries, NATIONAL MARINE FISHERIES SERVICE
Meredith Lopuch - Deputy Director - Sustainable Seafood Initiative, WORLD WILDLIFE FUND
David Valleau Director of Imports/National Accounts, LUSAMERICA FOODS, INC
Fraser Rieche, Special Projects/Sustainability, CALKINS AND BURKE LTD
Giovanni Comin, CEO, CENTRAL COAST SEAFOOD
Mike Crispino, Communications Manager, INTERNATIONAL SEAFOOD SUSTAINABILITY FOUNDATION
Bill Carvalho, President, WILD PLANET FOODS
| 09.40 |
Extended Questions & Discussion |
| AQUACULTURE: GAINING CONSENSUS ON THE HIGH PRIORITY IMPACTS |
WORKING TOWARDS SUSTAINABILITY DEFINITIONS - Aquaculture
| 10.20 |
Multi-Stakeholder Perspectives On Sustainable Marine Farming Practices By Species and Region |
What does a ‘sustainably-farmed fish’ actually mean to the buyer or retailer, when different fisheries must necessarily adopt different practices according to species and region? The following case studies will each present definitions and breakdowns of sustainable farming practices in order to define the highest priority impacts. A range of different stakeholder groups will then discuss the areas where compromise needs to be reached and what else may need to be done to ensure a common approach is adopted to all sustainable marine farming practices.
Mathias Ismail, Managing Director, OSO Delta Peche
| 10.50 |
Morning Refreshments Served In The Exhibition Showcase Area |
| 11.20 |
Multi-Stakeholder Perspectives On Sustainable Marine Farming Practices By Species and Region, Continued.. |
J. Miguel Medialdea, Quality & Environment Manager, Veta la Palma fish-farm, Pesquerías Isla Mayor, S.A.
| 11.35 |
Questions & Discussion |
SCIENTIFIC RESEARCH SESSIONS
GAINING A CONSENSUS ON THE SUSTAINABLE FUTURE
OF SALMON FARMING |
| 12.00 |
Addressing The Impacts Of Feed In Farms – How Much Can The Environment Handle? |
- What is being be done to address the issue?
- Agreement on sustainable practices for the feed component
- Techniques to reduce feed ration & feed conversion ratios
Jeffrey Silverstein, Ph.D.
National Program Leader, Aquaculture
USDA-AGRICULTURAL RESEARCH SERVICE
| 12.40 |
Meeting The Challenge Of Operational Sustainability For Salmon Farming - Escaped Fish, Waste impacts and Antibiotic Use |
This session will discuss the approaches taken by Marine Harvest on sustainable farming practices and the ongoing actions taken to mitigate the environmental risks
- Understanding the basis of concern
- Monitoring and control techniques
- Approaches to minimizing environmental impacts
- Case study of Canadian experience
Ian Roberts
Communications Manager
MARINE HARVEST CANADA
| 1.30 |
Networking Lunch Served In The Exhibition Showcase Area |
WILD CATCH: WORKING TOWARDS A
COMMON DEFINITION ON SUSTAINABILITY |
| 2.30 |
What Is the State of Fisheries Globally and What Are National and Regional Governments Doing To Promote Sustainability? |
‘Sustainability is too important to be left to the market’. As the most internationally traded food commodity with over half of total fish products coming from developing countries, the involvement of governments and the importance of political will to regulate and protect ocean life is equally as crucial as self-regulation by industry. The following presentations will enable participants to gain a better understanding of how governments are establishing better fisheries management systems, and the methods they can use to restrict access.
- Evaluating what national and regional governments are doing to eliminate IUU fishing
- Analyzing the differences regionally
- Catch methods
- Sustainable technology
- Establishing commonality and consistency globally for sustainable fisheries
- Balancing the requirements of sustainable fisheries and economic/social requirements for fishing communities
CASE STUDY 1 - NAMIBIA
Dr Moses Maurihungirire
Director of Resource Management
MINISTRY OF FISHERIES AND MARINE RESOURCES, NAMIBIA
CASE STUDY 2 – UGANDA
Dick Nyeko
Executive Secretary
LAKE VICTORIA FISHERIES ORGANIZATION
| 3.00 |
Afternoon Refreshments Served In The Exhibition Showcase Area |
| 4.00 |
What Is the State of Fisheries Globally and What Are National and Regional Governments Doing To Promote Sustainability? (Continued..) |
CASE STUDY 3 - NORWAY/ ICELAND
Mark Helvey, Assistant Regional Administrator - Sustainable Fisheries Division (SFD), DOC NOAA Fisheries Service, Southwest Region
| 4.30 |
Managing Traceability, IUU and Sustainability Risks |
Iain Pollard M.Sc.
Fisheries Economist
MRAG Ltd
Iain Pollard is a Senior Consultant and Lead Auditor at MRAG. He manages full-chain traceability verifications, conducts risk assessments for eliminating IUU, and conducts MSC chain of custody audits. He has provided traceability, risk assessment and sustainable sourcing advice to supermarkets, processors, fishing companies, farms, NGO's and national administrations across the USA, Europe, and Africa.
WORKING TOWARDS SUSTAINABILITY DEFINITIONS – Wild Catch
| 5.00 |
Outlining Current Definitions Of Sustainable Wild Catch Practices – Salmon and Tuna |
- Building a consensus between differing stakeholder objectives
- Presenting a model for doing this
- How it would work in practice with reference to salmon and tuna stocks
- Norweigan perspective on the perils of the bluefin tuna stock and the scientific and political efforts needed
- Evaluating the bio-socio-economic consequences of the Georges Bank fishery with the use of 3 different trawl types
Dorothy Dankel
Researcher
INSTITUTE OF MARINE RESEARCH, NORWAY, and Representative
EVOFISH (Evolutionary Fisheries Ecology)
(IMR is the main advisory body to the Norweigan Ministry of Fisheries)
| 5.30 |
Outlining Current Definitions Of Sustainable Wild Catch Practices |
Sustainability Standards For Groundfish (esp. Hake) In South America (Argentina, Peru and Chile)
Ernesto Godelman
Founder
CEDEPESCA, ARGENTINA
| 6.00 |
Benefits of MSC Certification for Fisheries and Seafood Businesses – Latest Examples and Case studies |
Overview of the MSC Program
Examples describing major aspects of the program from fisheries in the program
- Who can represent a fishery
- How the fishery process works
- What role stakeholders play
- Environmental improvements in fisheries
- How Seafood Businesses can and are using the MSC ecolabel
Jim Humphreys
Fisheries Director - Americas
Marine Stewardship Council
| 6.30 |
DAY ONE WRAP-UP PANEL: Harmonizing Wild Catch Standards |
- How can we identify the most important priorities for wild fishing? Which impacts are the most critical?
- Incorporating multi-stakeholder views from across the supply chain – what is cost effective and economically feasible?
- Debating the key principles and compromises for a future wild catch sustainability index
- Who might drive forward a standard?
| 6.30 |
Chairs Closing Remarks & Close Of Day 1 |
Followed by A Networking Cocktail Reception for Speakers and Delegates In The Exhibition Showcase Area
 Top
DAY 2: Wednesday October 21, 2009
PRACTICAL SOLUTIONS FOR IMPLEMENTING SEAFOOD
SUSTAINABILITY –
WHAT BEST PRACTICES ARE OUT THERE?
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PRE-CONFERENCE BREAKFAST BRIEFING
| 0730-0815 |
What Can Be Done To Educate Consumers About The Added Benefits Of Sustainable Seafood? |
The objective of this 45-minute breakfast session is to provide new perspectives on how companies are currently communicating to consumers about seafood sustainability and the added value of sustainable seafood products. The industry needs to collaborate to establish the best practices for educating consumers on paying a premium for seafood sustainability, especially when many retailer’s experience shows that customers would most often not be prepared to pay extra, especially during an economic downturn. What are the lessons that can be learned from other food products or packaging where sustainable products now belong in the mainstream.
Giovanni Comin, CEO, CENTRAL COAST SEAFOOD
Bill Carvalho, President, WILD PLANET FOODS
| 08.30 |
Start of Day Two and Chair’s Opening Remarks |
GLOBAL REGULATORY PANEL
| 08.40 |
A Common Vision On Inter-Governmental Cooperation For Standardizing Regulation: How To Apply Minimum International Standards For Sustainable Fisheries |
- FAO guidelines for eco-labelling of marine fisheries – how are these guidelines be applied in practice?
- Examining future regulation from national governments for enforcing sustainable practices – what’s coming up?
- Future strategies for countering illegal fishing practices and ensuring compliance
- Overview of new regional initiatives for creating a level playing field for seafood
sustainability
- Government perspectives on restriction of access and establishment of fishing rights
- Comparing governmental and regulatory views on who should pay for seafood
sustainability
Grimur Valdimarsson, Director, Fish Products and Industry Division (FIID) Fisheries and Aquaculture Department, FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS (FAO)* *(subject to confirmation)
Nadia Bouffard, Director General, Fisheries Renewal, DEPARTMENT OF FISHERIES AND OCEANS, CANADA
| 09.20 |
Questions & Discussion |
Certification Of Sustainability Standards
| 09.40 |
Panel Session: Examining Credible Certification Solutions For Marine Farming/Aquaculture – What Certifications Are Currently Working? |
- Evaluating the unique needs of aquaculture and understanding the emerging certifications
- Critically assessing the viability and benefits of the most prominent certifications currently in the market for aquaculture
- Analyzing the goals, viability, scope and outcomes
- What are the lessons that can be learned from certification of other food supply chains?
William More, Vice-President, AQUACULTURE CERTIFICATION COUNCIL
Dr Paolo Bray, Director, FRIEND OF THE SEA
| 10.20 |
Questions & Discussion |
| 10.35 |
Morning Refreshments Served In The Exhibition Showcase Area |
| 11.05 |
Panel Session: Comparing Global Certification Solutions For Wild Catch – How Are Individual Bodies Differentiating Themselves? |
- Evaluating the unique needs of wild catch
- Critically evaluating the viability and benefits of the most prominent certifications currently in the market for wild catch
- Understanding the emerging certifications
- Analyzing the goals, viability, scope and outcomes
| 11.45 |
Questions & Discussion |
MULTI-STAKEHOLDER DISCUSSION
| 12.00 |
Harmonizing Certification Solutions To Deliver A More Consistent Approach |
- Is it realistic to have a single certification for both wild catch and farmed fish?
- Evaluating how the industry and certification bodies can work together to harmonize certification
- How would the advantages be and how would this be endorsed?
- What would the obstacles and technical challenges be?
William More, Vice-President, AQUACULTURE CERTIFICATION COUNCIL
Dr Paolo Bray, Director, FRIEND OF THE SEA
| A COMMON VISION ON SEAFOOD TRACEABILITY |
| 12.40 |
Utilization Of Traceability In An Icelandic Seafood Value Chain - The Effect Of Technology On Sustainability |
A presentation on how traceability is and can be utilized in Iceland to manage the value chain of seafood. Traceability tools are widely implemented in Icelandic seafood value chains and the utilization of them for management purposes has become common in the past years. Traceability tools can not only be used to manage seafood value chains towards increased profitability, but also towards increased sustainability. Increased profitability and sustainability actually often play hand in hand. The presentation will describe research and development work that has been conducted in the past years in collaboration with the seafood industry, with the aim of enabling seafood companies to manage their catching towards the best available raw material for processing, but at the same time minimizing cost. Future vision and ongoing development work will be discussed, with emphasis on technology driven collaboration between research bodies, the seafood industry, authorities and other stakeholders.
Sveinn Margeirsson
Head of the Value Chain and Processing Division
Matis
| 1.00 |
Sustainable Open Ocean Mariculture – Further, Deeper |
- Open ocean mariculture offers tremendous growth potential for seafood production, with no significant environmental impact. What are the salient concerns for sustainability further offshore, in the deep blue?
- Should forage fish sustainability and scalability issues be managed at the fishery or at the farm? Through market incentives, certification, or legislation?
- How do we incentivize alternative feedstuffs?
- What form should certification of a global, multi-species sector take? What progress has been made? What needs next to be done?
Neil Sims
Co-founder and President
Kona Blue Water Farms
| 1.40 |
Networking Lunch Served In The Exhibition Showcase Area |
| BEST PRACTICE STRATEGIES FOR IMPLEMENTING TECHNICAL AND TECHNOLOGY DRIVEN SOLUTIONS |
| 2.40 |
Traceability Solutions For Wild Catch – Guarding Against Illegal Fishing & Unreported Fishing |
- Evaluating latest technologies that can trace your food stock upstream right to the boat to consider actual catch and environmental practices
- Assessing their usage
- Evaluating their financial viability and resources required for implementation
- Analysing the context required for proper running – i.e. transparent flow of information in the supply chain
| 3.10 |
Questions & Discussion |
| 3.20 |
Evaluating New Methods For Reducing By Catch That Are Environmentally Sensitive |
- Hear the latest technologies and techniques that could help you reduce by catch i.e. line catch v/s trawl and identify juvenile fish
- Understanding techniques such as adaptive management to resolved overcapacity, increase food production without increasing landings, and enable the fleet to limit non-target catches – which results in reduced by catch
- Evaluating the use and effectiveness of catch documentation
| 3.50 |
Panel: Challenges Associated With Reaching A Consensus On All Environmental Impacts Impacting The Seafood Sector Including Carbon Footprints In The Supply Chain, Food Miles And Wastage |
- How is the global shipping industry, and other ocean industries, contributing towards marine ecosystem sustainability?
- Adopting a systemic approach for measurement of seafood sustainability within the wider environmental, safety & economic framework
- Evaluating crucial business-decisions on trade-offs between the various impact groups (e.g. evaluating the impact of food miles before choosing a sourcing region)
- Gaining a common consensus on the broader environmental impacts
Paul Holthus
Executive Director
WORLD OCEAN COUNCIL
Harald Ellingsen
Professor, Head of Department
Dept. of Marine Technology
NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
| 4.20 |
Questions & Discussion |
| 4.30 |
Afternoon Refreshments Served In The Exhibition Showcase Area |
FINAL WRAP-UP PANEL
| 5.20 |
What Is The Future Roadmap For Implementing Global Seafood Sustainability Solutions? |
This 40-minute wrap up session is dedicated to discussing the key outcomes and findings of the event and how these could contribute to the further rolling out of sustainable seafood globally* The session will enable the group to discuss the future co-ordination of efforts for a realistic & financially viable way forward for sustainability within seafood.
- Approaching and prioritizing the key problems and factors
- Defining sustainability boundaries for wild fish, aquaculture & downstream supply chains
- Harmonizing standards – what steps should the industry take next?
- Identifying the key messages for customers, and how to communicate them
- How can the food sector help the fishing industry to be more sustainable – i.e. new technology, practices and expertise/
- How could the industry begin to execute a global strategy for harmonizing existing certifications and traceability?
- How the industry could begin to develop a voluntary mission statement for sustainable seafood
*After the conference, participants will be given access to the online collaboration network to ensure a comprehensive follow through and periodic review from all stakeholders.
| 6.00 |
Chair’s Closing Remarks And Close Of Conference |
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J. Miguel Medialdea, Quality & Environment Manager, Veta la Palma fish-farm, Pesquerías Isla Mayor, S.A.
Ian Roberts, Communications Manager, Marine Harvest Canada
Alan Risenhoover, Director, Office of Sustainable Fisheries, National Marine Fisheries Service
Meredith Lopuch, Deputy Director - Sustainable Seafood Initiative, World Wildlife Fund
Nadia Bouffard, Director General, Fisheries Renewal, Department of Fisheries and Oceans, Canada
Dick Nyeko, Executive Secretary, Lake Victoria Fisheries Organization
David Valleau, Director of Imports/National Accounts, Lusamerica Foods, Inc
Dr Moses Maurihungirire, Director of Resource Management, Ministry of Fisheries and Marine Resources, Namibia
Mark Helvey, Assistant Regional Administrator - Sustainable Fisheries Division (SFD), DOC NOAA Fisheries Service, Southwest Region
Dorothy Dankel, Researcher, Institute of Marine Research
Grimur Valdimarsson, Director, Fish Products and Industry Division (FIID) Fisheries and Aquaculture Department, Food And Agriculture Organization Of The United Nations (FAO)
Fraser Rieche, Special Projects/Sustainability, Calkins And Burke Ltd
Giovanni Comin, CEO, Central Coast Seafood
William More, Vice-President, Aquaculture Certification Council
Dr Paolo Bray, Director, Friend Of The Sea
Mike Crispino, Communications Manager, International Seafood Sustainability Foundation
Ernesto Godelman, Founder, Cedepesca, Argentina
Bill Carvalho, President, Wild Planet Foods
Mathias Ismail, Managing Director, OSO Delta Peche
Chuck Anderson, Former Vice President, Seafood Procurement, Ahold
Paul Holthus, Executive Director, World Ocean Council
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